Commercial / AMP STUDIOS
Xfinity × CNET — Smart Home
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- Featured brand / organization
- Xfinity × CNET
- AMP’s role
- Camera operation / first assistant camera
- Format
- Commercial
The project: connected technology on screen
This Xfinity × CNET commercial was part of a series produced by CBS. It brought smart-home technology into an entertainment setting, featuring connected lighting and gaming. The project gave viewers a practical context for the technology: the experience of using connected products at home.
AMP’s role: camera operation and 1st AC
AMP Studios contributed camera operation and first assistant camera support to the production. Our work sat within the camera department of the wider CBS-produced series. This project represents the crew support side of AMP’s commercial work: contributing defined camera roles within an established production team.
The finished work
The finished commercial is featured above in AMP’s portfolio. Its scope differs from a project where AMP handles the full production and edit: here, the contribution was on set, through camera operation and 1st AC support. The case study gives producers a concrete example of the commercial productions and camera-department roles represented in our work.
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